Promise

You will expand the way you see yourself and your place in the world.

What we do

Good Black Art is the first and only company offering a full-service platform that opens the door for everyone to live with art. Through our online storefront, media, and strategic partnerships, we empower everyone—from emerging artists to first-time collectors—to use art as a way to tell their story.
We’ve simplified the art-buying process, equipping our community with the tools to discover, collect, and live with work from the next generation of emerging Black artists. In doing so, we cultivate a new cohort of art collectors and deepen the bond between individuals, communities, and their environments.

Brand Story

Good Black Art was founded in 2021 by Phillip Collins—an art collector, marketer, and entrepreneur—driven by the need to find art that reflected his lived experience. Intimidated by the complexities of the art world as a new collector, he created a platform to bridge the gap between art and personal connection. What began as a response to this challenge has grown into a movement, offering e-commerce, media, and strategic partnerships that showcase the next generation of Black artists and foster deeper connections with art.

Today, Good Black Art is a Black- and LGBTQ+-owned, New York City-based company empowering individuals to discover, collect, and live with art that resonates with them. More than just a marketplace, it champions and preserves Black artistry while fostering meaningful bonds between individuals, communities, and their environments. Good Black Art opens doors for those often shut out of the art world, creating spaces where everyone can see themselves reflected in the art they live with.

We aim to empower—equipping artists with opportunities for professional mentorship and networking while cultivating a new cohort of art buyers who fall outside the traditional art ecosystem. Good Black Art is paving the way for everyone to live with art.

Meet The Team

  • Phillip Michael Collins

    Founder

    Phillip Collins is an art collector, marketer, entrepreneur, and the founder of Good Black Art. Born in Tennessee and now based in New York after living around the world, Phillip has built a successful career bringing legacy industries to new markets across North America, Europe, Asia, and the Middle East. He has now shifted his focus to the art industry, aiming to ensure that everyone has access to discover, collect, and live with art.

    Initially, Phillip thought art collecting was beyond his budget. However, he soon realized that the true barrier was not the price but a lack of industry knowledge. This insight led him to create Good Black Art, a platform that combines e-commerce, media, and programming to guide people through the art-buying process. Through Good Black Art, Phillip makes it possible for everyone to live with art.

    With nearly 20 years of experience as an international marketer, Phillip has led lifestyle, entertainment, and art and design campaigns for prominent brands such as American Express, UBS, Ford, GE, Adidas and Disney. Drawing on this extensive background, he uses a unique approach that integrates storytelling, education, and intersectionality to introduce the most promising emerging artists to the commercial art world through Good Black Art.

    Phillip is a 2023 ADCOLOR Leader and is a member of the Academy of Interactive & Visual Arts Advisory Council, the CulturalDC Torrents Advisory Board, and serves as a Pratt>Forward mentor. He holds a Bachelor of Arts in International Marketing with a minor in African-American Studies from Elon University.

  • Brianna Luz Fernandez

    Head of Artist Relations and Operations

    Brianna Luz is New York City born, raised, and based. She attended Colgate University as a fine arts candidate, and later joined the NYC arts ecosystem in 2017. After a year and a half of exhibiting her work, she pivoted into a gallery internship that led her to an arts professional track.

    Over the past 6 years, she has worked as a curator, art dealer, and liaison in both the primary and secondary markets. As a creative herself, she moves through the landscape with a well-rounded perspective. Most recently, she earned an Arts Management Certificate from NYU’s SPS. 

    Brianna grounds her professional and personal work in nurturing creativity, and especially champions Black and Brown creatives in their continued struggle for equity. 

    “The greatest thing stolen from Black people during slavery was their imagination.” Vashti DuBois, The Colored Girls Museum 

    The path to a better future, for us all, is found in Black imagination.

  • Samantha Fellers

    Head of Sales and Partnerships

    At the crossroads of art and technology Samantha specializes in Sales and Digital Marketing. She believes in harnessing the power of technology and innovation to seamlessly connect art enthusiasts and first-time collectors with their perfect pieces. True fulfillment lies in supporting artists, championing their vision, and helping them thrive in a competitive landscape. From fostering emerging talent to guiding seasoned professionals, she finds immense joy in empowering artists to reach their fullest potential. 

    With a career spanning start-ups, like Artsy and Artlogic, Samantha has collaborated with hundreds of galleries and artists worldwide, ranging from emerging to Blue-chip institutions. Her expertise lies in crafting bespoke digital and sales strategies and delivering tailored tech solutions in the ever-evolving art market, backed by a proven record of revenue growth and the cultivation of personal connections. 

    Samantha holds a B.A. in Art & Visual Culture from Bates College, with internships at prestigious organizations including Solomon R. Guggenheim Museum, Sotheby's (London), and Bates College Museum of Art. Beyond her professional endeavors, Samantha volunteered for three years at the Maine Correctional Center, where she taught studio art classes to male inmates. 

  • Danté Maurice

    New Media Fellow

    Danté Maurice a multi-disciplinary artist creating visual and audio works primarily employing oratorical voice recordings, digital video, and 35mm film. 

    Danté's work centers around the human experience, mental health, and the influence of American Black culture on both the Black community and wider society. He produces immersive sensory experiences by blending visceral oratory pieces with collages of still and moving images. His most recent exhibitions, "Dear Black Man", previously held at the Newark Art Museum, and “My Way Out” also exhibited by Newark Arts explored the intersection of mental health and masculinity, challenging audiences to introspect and engage with the world around them.