So he turned to Instagram, building relationships directly with emerging artists around the world. Alongside his partner, he quietly built a collection that reflected their lived experience, one message at a time.
It wasn't the first time he'd translated something unfamiliar into something people could connect with. He'd spent over a decade helping brands like Ford, Disney, and GE tell their stories in new markets across Asia and the Middle East. This time, he turned that same skill toward his own community, and started Good Black Art: a place to discover, collect, and live with art that tells your story.
Five years in, it's a marketplace connecting hundreds of artists with collectors across four continents. The mission hasn't moved.
Look at your walls. What story are they telling? Good Black Art exists so the answer is yours.